Privacy and Legal

Welcome to our website. We ask that you please carefully read our Privacy Policy, which applies every time you access the website and to every time you navigate on it and use its services, irregardless of whether or not you purchase our products. Our policy is in compliance with the GDPR (General Data Protection Regulation) of the European Union.

1. Our policy 

Everyone is entitled to protection of their personal data and therefore we follow a principle of strict necessity when processing data that may directly or indirectly identify you. 
The use of your personal data is reduced to a minimum and can exclude the processing of your data when the purposes pursued in individual instances may be accomplished using anonymous data.

2. Personal Information we collect

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as Device Information.

We collect Device Information using the following technologies:

  •  “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit
  • “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
  • “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.

Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as Order Information.
When we talk about Personal Information in this Privacy Policy, we are talking both about Device Information and Order Information.  

3. How do we use your Personal Information?

We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:

  • Communicate with you;
  • Screen our orders for potential risk or fraud; and
  • When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to:

  • help us screen for potential risk and fraud (in particular, your IP address), and more generally to
  • improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

4. What happens if you do not release your personal data 

Entry of some of your personal data is essential to provide the services that are rendered on the website at your request, or to perform obligations deriving from legal or regulatory norms.

Any refusal to provide Midsummer-Milano with such data that is needed for those purposes could make it impossible to perform the contract to purchase the products on Midsummer-Milano or to provide other services that are available on Midsummer-Milano or to correctly fulfill our legal and regulatory obligations. Failure to enter data could therefore constitute, depending on the case, a legitimate and justified reason to not execute the contract to purchase products on Midsummer-Milano or provide services through Midsummer-Milano.

5. Sharing your Personal Information

We share your Personal Information with third parties to help us use your Personal Information, as described above. 

For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: 

We also use Google Analytics to help us understand how our customers use the Site--you can read more about how Google uses your Personal Information here: 

You can also opt-out of Google Analytics here:

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

As described above, we may further use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you.  For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at:

6. Do not Track 

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

7. Your Rights to Access Data and other Rights 

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above.  Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

8. Data Retention

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

9. Changes 

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons. Please see below for the most recent update date.

10. Contact us 

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at

To find further information about your rights and always remain up-to-date on the legislation regarding personal protection with regard to the processing of personal data, we advise you to visit the website of the Italian Data Protection Commissioner at 

11. Applicable law 

This Privacy Policy is regulated by Italian law and in particular by the Personal Data Protection Code (Legislative Decree No. 196 of 30 June 2003) which governs the processing of personal data, including data held abroad – by any party that resides or has its registered office in Italy, or through instruments located in Italy.

The Code guarantees that the processing of personal data must occur in accordance with fundamental rights and freedoms, as well as that it preserve the dignity of the party concerned, particularly as concerns confidentiality, personal identity and the right to protection of personal data. 


This Privacy Policy was last updated on May 23rd, 2018.


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